The brief was to create some posters and a web end page promoting Panasonic’s new headphones. The concept for the launch showed the listener putting on their headphones and being immersed and transformed into the style of music that they love listening to.
I was allowed to use a mix of studio photography and shots from the youtube video. We needed to stick close to the guidelines, however we managed to use some custom fonts for the headlines which helped reflect the music.
The web end page was used at the end of the youtube video. It was the final product shot. I put together the photoshop creative and it was then passed onto the super people in After Effects to bring it to life.