The brief was to put together a poster for Cass Art Doodle campaign taking them in any direction that inspires you.
I went off in two directions - after doing a bit of research I found that I was drawn to some artwork that I’d found, the picture was made up from lots of doodles merging into one bigger image. I loved the detail in them. Using inspirational doodle quotes that I’d found on the Cass Art website I tried to illustrate the copy. I hoped they would influence someone to pick up a pen and notepad.
The second idea used fun doodle related phrases, after all when you’re doodling your mind drifts off into some odd places! I decided to keep the overall image fairly clean and let the text do the talking.